Gift products are products that customers who meet the gift campaign distribution conditions can receive.
When you set a gift in a gift campaign, a bundle product is created automatically. When a gift is distributed, this bundle product is added to the cart.
A bundle product consists of three elements: "Gift product title", "Variant", and "Component".
Element | Description |
|---|---|
Gift product title | This is the bundle product title. |
Variant | These are variants of the bundle product. The number depends on the gift type. |
Component | These are the products and the quantity per gift that make up each variant. |
The number and makeup of bundle product variants differ by gift type.
Type | Number of variants | Structure |
|---|---|---|
Simple gift | 1 | Set bundle components for each variant. |
Choice gift | Create one for each option | Set different component products for each variant. |
Repeatable gift | 1 | Set bundle components for each variant. |
Bundle configuration for simple and repeatable gifts
Bundle product (Gift product title)
└── 1 variant
├── Component product A × 1
└── Component product B × 2Choice gift bundle configuration
Bundle product (Gift product title)
├── Variant (Option A)
│ └── Component product A × 1
├── Variant (Option B)
│ └── Component product B × 1
└── Variant (Option C)
└── Component product C × 1Component products are distributed as gifts when they are in one of the following states (Available for sale).
Inventory tracking is disabled
In stock
Continue selling when out of stock is enabled
Tip: Component products can still be distributed even if their status is Draft or Unlisted.
Note: If a component product goes out of stock and cannot be sold, the gift product also becomes unavailable. Check component inventory regularly.
Gift product inventory is linked to component inventory. You cannot set inventory separately.
You can edit the gift product name and image from the product page in Shopify admin.
Editable fields | Method |
|---|---|
Product name | You can change this on the product admin page. |
Product image | You can set this from the product admin page. It appears on the cart and checkout pages. |
Price | Usually $0, but you can set a price to offer it as a paid gift. |
On the gift product page, the cart button is hidden automatically. Customers cannot add gift products to the cart directly as regular products.
The checkout and Thank you pages display the gift product, its component products, and their quantities.
The order admin screen shows only component products and quantities.
Gift products can be translated like regular products. Use Shopify's Translate & Adapt app.
(1) Open the gift product from Shopify admin
From Shopify admin → Products, select the gift product.
(2) Select "Localize" from "More actions"
From "More actions" on the product page, select "Localize".
(3) Enter the translation data and save
Enter the translation data, then select "Save" in the upper-right corner.
If you do not want gift products shown on collection pages or search results, set the product status to "Unlisted" Change it to this status. When unlisted, only customers with the direct link can access it.
Prerequisite: Activating a gift campaign automatically sets its gift product to unlisted. It is therefore hidden from collection pages and search results by default.
Auto-create and auto-publish: A bundle product is created and published automatically when the campaign is created.
Hidden from SEO:
seo.hidden: 1metafield is assigned, and it is created so it does not appear in search engines.Product status: When the gift campaign is "Active," the product is unlisted and accessible only to customers with the direct link. When the campaign is "Draft," the product status is draft.
Variant and bundle-component limits: You can set up to 30 variants, and up to 30 component products per variant. The quantity per gift for each component product is 1 to 2000.
When deleting a campaign: Deleting a Gift campaign also deletes its linked bundle product. This action cannot be undone.