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What Is a Gift Campaign?

Learn what a gift campaign is and review its six components.

A gift campaign defines which gift to offer and under what conditions.

One campaign is made up of the following 6 components.

Components

Role

(1) Campaign overview

Set an internal name for the campaign.

(2) Active dates

Set the period for running the campaign.

(3) Eligibility conditions

Set the conditions for offering gifts.

(4) Gift settings

Set the products to offer customers as gifts.

(5) Restrictions

Configure restrictions for gift distribution.

(6) Display settings

Configure campaign information shown to customers.

For example, configure a "free sample for members who spend at least $100 in January" campaign as follows.

Components

Settings

(1) Campaign overview

Campaign name "January Member Gift"

(2) Active dates

January 1 00:00 – January 31 23:59

(3) Eligibility conditions

Customer login status "Logged in" + cart subtotal "$100 or more"

(4) Gift settings

Simple gift / sample product ×1 / Automatic distribution

(5) Restrictions

Limit gift distribution when conditions are not met / Limit distribution quantity

(6) Display settings

Displayed in the widget and product message

  • Creatable count: You can create up to 50 gift campaigns.

  • Maximum checkout rules that can be activated: You can activate up to 25 gift campaigns. This is Shopify's limit for checkout validations and includes usage by other apps.

  • Gift type: There are 3 types: simple gift, choice gift, and repeatable gift.

  • Automatic gift product creation: When a campaign is created, a gift bundle product is created automatically from its "Gift" settings. The bundle can be added to the cart after the conditions are met.

  • Matching cart add: Only additions through the online store cart are supported. Dynamic checkout buttons and carts provided by third-party apps are not supported.