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What Is a Gift Campaign?

This article explains the overview of gift campaigns and the six elements that make up a campaign.

Gift campaigns define "under what conditions, and what kind of gift to offer."

Each campaign consists of the following six elements:

Element

Role

① Campaign overview

Set the internal management name for the campaign.

② Active dates

Set the period during which the campaign runs.

③ Eligibility conditions

Set the conditions required for a gift to be distributed.

④ Gift

Set the product to be offered as a gift to customers.

⑤ Restrictions

Configure various restrictions related to gift distribution.

⑥ Display settings

Configure how campaign information is shown to customers.

For example, a campaign that reads "January only — members who spend $200 or more receive a sample product" would be configured as follows:

Element

Configuration

① Campaign overview

Campaign name: "January Member Gift"

② Active dates

Jan 1, 00:00 – Jan 31, 23:59

③ Eligibility conditions

Customer login status: "Logged in" + Cart subtotal: "$200 or more"

④ Gift

Simple gift / Sample product × 1 / Auto-add

⑤ Restrictions

Limit distribution of gifts that do not meet conditions / Limit gift quantity

⑥ Display settings

Show in widget and product message

  • Maximum campaigns: Up to 50 gift campaigns can be created.

  • Maximum active checkout rules: Up to 25 campaigns can be activated at a time.

  • Gift types: Three types are available — Simple gift, Choice gift, and Repeatable gift.

  • Automatic gift product creation: When a new campaign is created, a bundle product for the gift is automatically created based on the Gift settings. Once conditions are met, this bundle product becomes available to add to the cart.

  • Supported cart additions: Only cart additions on the online store are supported. Dynamic checkout buttons and carts from third-party apps are not supported.