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What is a discount campaign?

The six campaign components and campaign limits

A Discount campaign defines which discount to offer and under what conditions.

One campaign is made up of the following 6 components.

Components

Role

Campaign overview

Set the Campaign name, application method (Automatic or Manual), and Discount title or Discount code

Active dates

Set the period for running the campaign.

Eligibility conditions

Set the conditions for applying the discount.

Discount

Configure order, product, and shipping discounts, and the purchase types to discount.

Restrictions

Set combinations with other discounts and usage limits.

Display settings

Set online store display such as the widget and product message

Configure a "10% off for the first 30 customers who buy at least two eligible products in January" campaign as follows.

Components

Settings

Campaign overview

Campaign name "January-only 10% OFF" / Application method "Manual"

Active dates

January 1 00:00 – February 1 00:00

Eligibility conditions

Cart item quantity: "2 or more of a specific product"

Discount

Product discount / 10% off

Restrictions

Limit total uses to 30

Display settings

Display in the widget and product message

Tip: To apply a campaign through the end of January 31, set the end date and time to February 1 at 00:00. If you set it to January 31 at 23:59, the final minute beginning at 23:59 is outside the campaign period.

The following specifications apply.

  • Number you can create: You can create up to 50 discount campaigns.

  • Automatic application limit: Shopify allows up to 25 active automatic app discounts across the entire store, including discounts from other apps.

  • Discount type: You can combine order, product, and shipping discounts up to one of each type, for a maximum of 3 types

  • Application method: Choose Automatic or Manual. You can make this selection only when creating or duplicating a campaign