"Purchase types to discount" sets which purchase types the order, product, and shipping discounts apply to. Choose "All purchase types", "One-time purchases only", or "Subscriptions only" in "Advanced settings" on the "Discount" card.
Prerequisite: Products on purchase options without recurring delivery, such as pre-orders, are treated as one-time purchases.
New campaigns start with the following values.
Purchase types to discount: One-time purchases only
Subscription orders to discount: Apply to the first order only (shown when subscriptions are eligible for the discount)
This article gives worked examples in separate sections for each discount type. Every section uses the same cart: a one-time item (¥3,000 x 1) and a subscription item (¥2,000 x 1).
A product discount applies only to products of the purchase type you choose. These are the results for a 10% product discount on a cart with a one-time item (one-time purchase, ¥3,000 x 1) and a subscription item (subscription, ¥2,000 x 1).
Purchase types to discount | One-time item (¥3,000) | Subscription item (¥2,000) |
|---|---|---|
All purchase types | −¥300 | −¥200 |
One-time purchases only | −¥300 | No discount |
Subscriptions only | No discount | −¥200 |
An order discount uses the subtotal of products of the purchase type you choose as its base amount, not the whole cart. Products of other purchase types are excluded from both the base amount and the discount. These are the results for a 10% order discount on a cart with a one-time item (one-time purchase, ¥3,000 x 1) and a subscription item (subscription, ¥2,000 x 1).
Purchase types to discount | Base amount of the order discount | Discount |
|---|---|---|
All purchase types | ¥5,000 (one-time item + subscription item) | −¥500 |
One-time purchases only | ¥3,000 (one-time item only) | −¥300 |
Subscriptions only | ¥2,000 (subscription item only) | −¥200 |
A shipping discount applies to the shipping cost of each delivery, not each product. The first delivery of a subscription item is grouped with the one-time items. So in a cart that mixes one-time purchases and subscriptions, the first shipping is treated as a one-time purchase delivery.
These are the results for a free shipping discount on a cart with a one-time item (one-time purchase, ¥3,000 x 1) and a subscription item (subscription, ¥2,000 x 1). "Subscription orders to discount" is set to "Apply to all orders".
Purchase types to discount | First order shipping | Shipping on second and later orders |
|---|---|---|
All purchase types | Free | Free |
One-time purchases only | Free | No discount |
Subscriptions only | No discount | No discount |
One-time purchases only: The first delivery of the subscription item is grouped with the one-time item, so first order shipping is free. Shipping on second and later orders is not discounted.
Subscriptions only: The first delivery is treated as a one-time purchase delivery, so it is not discounted. Shipping on second and later orders is not discounted either.
When the cart contains only subscription items, there is no one-time item to group the delivery with. So even with "Subscriptions only", shipping is discounted from the first order.
Cart contents (Subscriptions only, free shipping) | First order shipping | Shipping on second and later orders |
|---|---|---|
Mix of one-time purchase and subscription items | No discount | No discount |
Subscription items only | Free | Free |
Caution: If there is a shipping discount with a percentage under 100% or a fixed amount, "Subscription orders to discount" is fixed to "Apply to the first order only". Due to Shopify specifications, second and later orders would otherwise receive a full shipping discount.
When a campaign has both a product discount and an order discount, the product discount is calculated first. The base amount of the order discount is the amount after the product discount, for products of the purchase type you choose.
These are the results for a 10% product discount and a 10% order discount on a cart with a one-time item (one-time purchase, ¥3,000 x 1) and a subscription item (subscription, ¥2,000 x 1).
Purchase types to discount | Product discount | Order discount |
|---|---|---|
All purchase types | One-time item −¥300, subscription item −¥200 | (¥2,700 + ¥1,800) x 10% = −¥450 |
One-time purchases only | One-time item −¥300 | ¥2,700 x 10% = −¥270 |
Subscriptions only | Subscription item −¥200 | ¥1,800 x 10% = −¥180 |
For example, with "One-time purchases only", the one-time item goes from ¥3,000 to ¥2,700, and that ¥2,700 becomes the base amount of the order discount. The subscription item's ¥2,000 is not included in the base amount.
Pre-order products are treated as one-time purchases. With "One-time purchases only", product and order discounts also apply to pre-order products. With "Subscriptions only", they do not.
You can set "Purchase types to include" in eligibility conditions separately from "Purchase types to discount". To give "10% off one-time purchase items when customers buy 2 or more subscription items", set it up as follows.
Eligibility conditions: Set "Cart item quantity" to 2 or more, and set "Purchase types to include" to "Subscriptions only" in "Advanced settings" under "Applies to".
Discount: Add a 10% product discount, and set "Purchase types to discount" to "One-time purchases only" in "Advanced settings".
A cart with only one subscription item does not meet the condition, so it is not discounted.